Turn fee-earners into lead generators

Exploit untapped potential for social media by learning the tips and tricks in one of the customised CPD training sessions below.

 

  • LinkedIn Users
  • People who post
  • LinkedIn Users
  • People who post

There are more than 560 million LinkedIn users globally. Less than 1% of LinkedIn users post regularly – this means that 99% of LinkedIn users are reading what the 1% are writing.

LinkedIn 1-on-1 training

Be the 1% that everyone reads about, and be the thought leader of your specialised area. Recommended to partners of your firm, this LinkedIn 1-on-1 training offers a tailored and hands-on session with individual fee-earners to

  • Build a solid LinkedIn profile and a plan on effective digital activities;

  • Establish a digital strategy for thought leadership and to generate business leads;

  • Identify key metrics to measure results on an ongoing basis; and

  • Understand LinkedIn for business and leveraging the platform as a business development tool to win clients.

A follow-up session will also be included for a status check.

 

 
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Customised group workshop

A cohesive firm-wide social media strategy is the key to unlocking your firm's untapped potential. This interactive group workshop will be tailored to your firm's strategy, creating a digital culture in your firm to turn fee-earners into lead generators.

  • Understand LinkedIn for business purposes and how to leverage the platform as a business development tool;

  • Apply tips and tricks to build a quality LinkedIn profile and maximise business opportunities via LinkedIn activities;

  • Act as lead generators by leveraging existing employee networks; and

  • 3x follow-up monthly reports on the group's performance will be provided after the workshop – to get their 'competitive edge' on.

 

Business strategy workshop for social media

Digital marketing is one of the most cost-effective ways to generate leads today. In this workshop, we will

  • Review your firm’s current LinkedIn digital footprint;

  • Create or refresh your LinkedIn Company Page and ‘Life’ Page in line with your firm’s strategy;

  • Develop a ‘follower’ strategy and calendar; and

  • Create a dashboard and a report system to track and analyse your firm's social media and website performance.

 

 
“I have always been skeptical about the power of LinkedIn as a marketing tool until I had my one on one training with Alice. Within the first week of my training, I managed to secure a major client through LinkedIn.”
— Partner, International Law Firm